Inferior Good: Diminishing Marginal Stupidity in Action

Friday, June 23, 2006

Watch out [yellow tail]!

Dr. Vino reports on a slick new box wine from France called French Rabbit. Let's see now...

  • Brightly colored label featuring cute animals? Check.
  • Value price? Check.
  • Proclaimed commitment to the environment? Check.
  • Round, soft, easy-drinking wine? Check.
  • Hot mp3 music file prizes ala Cracker Jack? Check.

Okay, I made up the music file prize. Nonetheless, I wouldn't bet against this wine gulping down a big share of the value market.

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