Watch out [yellow tail]!
- Brightly colored label featuring cute animals? Check.
- Value price? Check.
- Proclaimed commitment to the environment? Check.
- Round, soft, easy-drinking wine? Check.
- Hot mp3 music file prizes ala Cracker Jack? Check.
Okay, I made up the music file prize. Nonetheless, I wouldn't bet against this wine gulping down a big share of the value market.